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Marketing 101 from the world’s great Amazon review

Think understanding marketing is hard?  Nope.

It’s all about understanding your market and talking to them so they  “get” you.

Think that’s hard?  Nope.  Mothers with children in the same age category do it all the time.   They can share experiences in a way that tells the other Mother…”you had me at Hello”.

A recent example happened when I was hunting online for a case to protect my Ipad Mini.  I have a toddler with toddler “tendencies”.  And since I like to eat out from time to time, I’ve learned to give up the fight and give her the Ipad.  It’s worth at least 30 min of peace and quiet…provided she doesn’t drop it.

So guess what I did after I read this review:

Picture 1

I purchased this for my 2 year old’s ipad (don’t judge, the Disney Jr. app is keeping me sane). I’m pretty sure it was handcrafted by unicorns. It’s the most awesome product ever. No really. EVER.

Not only can he haul it around by the nifty little handle, but he can use that grip as a shot put and the incredibly squishy material allows it to just bounce off the wall with little to no damage to anything else! You can read the rest here

Yup.  I bought it.  And thought….how easy it is to get others to understand the basics of marketing through this review.  This Mother clearly spoke to other Moms with 2 and 3 year olds who wanted a durable Ipad cases AND a judgment free parenting zone without all of the “how could she do that?” comments that strangers without young children often share.

So I encourage you to be  a student of marketing.  Just watch what other good marketers do.  You’ll communicate better with everyone – friends, family, future employers, future college recruiters.  It’s all about learning how to speak and write in a manner that your audience can relate to.  So look for the examples that connect with you and see what they did to grab your attention.

 

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6 easy tips to get started with your school’s fall fundraising

Moms, you know that schools need money. So here are 6 tips to ease your pain and earn more money with your first fall school fundraising project.It’s that time of year again.  Get your checkbooks ready.  It’s fundraising time!!

  • There will be chocolate stacks
  • Wrapping paper, magazine and cards a ‘plenty.
  • And stocking stuffers that you really didn’t need but looked cute in the catalog.

Moms, I know you understand that schools and related organizations need money.  It costs alot to educate your kids.  (And even more if you want to educate them well!)

But, it always seems that the fundraisers come at a busy time of the year.  And require YOU to dig out the extra funds out of your pocket.

So rather than write the check before the sales get started, I have a few tips that will ease the pain.

Review all sales materials

I know it’s not fun to read everything.  But sit down after the kiddos are asleep and review all the materials.  Companies who support school fundraisers often have sample sales scripts attached.   Ideas about how to market the products.  And even flyers or posters that showcase what your kids need to sell.

Scan through the materials and see if someone already did part of your marketing.  Get a folder with several pockets and start organizing.

Create a plan 

Before any of my groups start a sale, I always suggest that they draft a plan.  Why?  Because it’s good to think big picture and tackle the project with a written plan.  Think about how long you have to sell.  What methods tend to work best in your friends and family circle – ie. social media vs. telephone?  How can you get your kids involved?  What do they need help with?

The best businesses in the world create plans.  And even though it doesn’t always go according to plan, it’s good to come up with a basic plan.

Calendar your “Money Due” date 

Add the important milestone dates in your calendar.  How long is the sale?  Consider reminding yourself when the sale is halfway finished.  Also, include a reminder the night before it finishes.  This way you won’t miss anything and find yourself rushing to the ATM at 6 am.

Draft a target list 

I’m sure you communicate with your friends and family in a variety of ways.  So create a spreadsheet and brainstorm 5-10 people in each category.  Here are some suggested ways to reach people:

  • People you see on a daily basis
  • People to speak to only via phone
  • Your social media friends and family
  • Specific events (i.e church)

If your daughter is old enough, make her responsible for talking to several people on the list.

Create a sales script

The first ask is always the hardest.  Consider role-playing as if you are the potential customer.  Have your daughter share why she is selling and why it makes a difference for someone to buy.  When she feels more comfortable, write a draft sales script.  Record it on your smartphone with the transcription button.  You can customize the message for everyone on your list.

Set up rewards within your family for reaching the milestones

I appreciate that the fundraising companies offer prizes.  But they are usually hard to reach when you are competing with an entire class or the whole school!

So choose a reward that your family likes.  Give them a family incentive.  Host a pizza party or family movie night.  Get tokens for a family amusement like bowling, mini-golf, Chuck E Cheese, or some other fun venue.   It will be great to reward the whole family after the hard work you put in.

So these tips are just the tip of the iceberg.  But hopefully, they keep you from spinning your wheels this fundraising season.   Don’t be shy about sending this article to other Moms and join the newsletter for more goodies!

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