The formula for a successful business is solve a problem that has high need. Well, in our society now, there is a HIGH need for face masks. So consider launching a DIY Face Mask mini business with your daughter.
A DIY Face Mask business is way more than earning some pocket money. She has the chance to contribute a portion of her earnings to charity. Plus she will gain some incredibly valuable leadership skills like communicating with customers, financial management and marketing her ideas to build awareness.
Here are five steps to get started. Read below:
Normally, I recommend you do your research. But, you get a pass now. There is a high need for Face Masks as more people are going outside and will need mask options.
So be willing to get started quickly and bypass some of the usual planning and goal setting that you might normally do.
I recommend that you reach out to a family member, neighbor, or someone in your social circle who sews. You might know someone who has a sewing machine that has been collecting dust. Or you might talk to friends who who are gifted at sewing. Either way, you want to avoid the stress of making them yourself. (Unless of course, you are the one gifted at sewing!) And, you also may want to avoid ordering the masks from overseas. Handmade and locally produced is going to win attention during this time so use that your advantage.
Make a Prototype and Market It
Browse through a few online samples, add a dash of your creativity, and request your acquaintance to sew few prototypes for your DIY Face Mask businsess.
But don’t make too many! Here’s why
- You might discover that more people want more adult masks and you have too many kid sizes
- You might get more interest in one color over another
- You might discover that people prefer ties or ribbons vs the elastics
There are a whole host of reasons why people buy. If you make a prototype and market the prototype, you’ll hear all of their reasons and have a better idea of how much you’ll need in your inventory.
So get help making the mask and then share it on social media or via text messages. Make sure you do this with people you trust and you don’t share it too publicly.
Pick Your Price
Naturally you want to sell the mask for more than it costs to produce. So if you can make the mask for $4, consider offering it for $20 or even $30. You can use this strategy to be able to offer discounts if people buy more than 1. Or you can also offer free masks to those who are financially challenged during this time (ie. recently laid off).
Create a fun slogan
There is a reason why Tik Tok videos are so popular. Even if you are not into the newest social media craze, they have a few marketing ideas that you can borrow to gain interest.
For example, brainstorm a catchy slogan. Share why they should buy the masks from you. What different about your design? Are you donating a % of the profits to charity? Are you designing them in a way that helps solve a specific problem – ie. little kids who won’t like anything around their mouths?
Come up with intriguing slogans that will tell people why they should buy the masks from you Use funny or inspirational ideas as much as possible because that will keep the audience hooked. Something like, “Our masks will protect the world from both the deadly virus and persisting hunger. For each mask sold, we will donate $5 to our drive aimed at relieving children suffering from malnutrition.”
Do not make promises to your customers that you don’t keep. If you opt to donate a percentage, follow through. (I recommend you only donate a percentage rather than the full amount. You have costs and should earn something for your work). Share the details of your donation to charity. This will reinforce the faith of the customers and persuade them to come back to your daughter’s company whenever they are in need of masks.
Hopefuly these tips give ideas that help you get started!